We see a lot of small companies or start-ups, spending so much money and time developing the perfect products, services or buying expensive equipment, but when asked about their marketing budget, very often they don’t have one!
Usually, this is because they see marketing as something that they will get around to later, or when they are making lots of money and can afford it. When they do come around to realising they need to get their product/service noticed, it’s often too late, or they don’t have the budget. The decision is often made to go to a cheap one-stop-shop website company. This results in a website that looks the same as every other website using the same service.
What does this say about your company, it certainly doesn’t make you stand out or give your customers confidence that you’re offering the best products or services. To achieve that, you need to create a striking, unique branding that differentiates you from your competitors. It seems strange, marketing should be one of the most important decisions a company makes. It is the reason many that should be successful fail. As with all other things in life, going for the cheapest option isn’t always the best option.
I’m not saying you have to pay a fortune and go to a big London agency. Allow a little extra in your marketing budget, and choose a small design agency. With the experience, marketing know-how and time, they will get your products or services noticed and make them stand out from the crowd, now that will be a much better return on your investment.