Branding
more than a logo.
Design
a complete visual identity.
Good branding is about creating a consistent, recognisable identity that reflects the personality of a business and connects with its audience.
With over 30 years of experience in graphic design and branding, I help businesses develop visual identities that are distinctive, considered and designed to work across every application.
From the initial concept through to the finished brand, I bring together typography, colour, imagery and graphic elements to create a visual identity that feels right for the business and works consistently across print and digital.
Building a Brand from the Ground Up
Every strong brand starts with understanding the business behind it.
Before developing any creative ideas, I take time to understand the business, its audience, values and ambitions.
My approach combines research, traditional sketching and creative exploration with established design principles, including proportion, geometry, typography and visual balance.
I enjoy working through ideas on paper before developing them digitally, allowing concepts to evolve naturally rather than jumping straight into finished artwork.
The aim is to create a visual identity that isn’t simply attractive, but has a clear purpose and feels genuinely connected to the business it represents.
Selected Work
Creating a Consistent Visual Identity
The details that bring a brand together.
A successful brand is built around more than a single logo. Every visual element should work together to create a recognisable and consistent appearance.
Depending on the project, I can develop:
Logo & Identity Design — Primary logos, alternative versions and supporting brand marks.
Typography — Carefully selected fonts and type styles that complement the brand’s personality.
Colour Palettes — A considered selection of colours for consistent use across print and digital.
Graphic Elements — Supporting shapes, patterns, icons and visual details.
Imagery & Photography Style — A consistent approach to imagery, composition and visual presentation.
Brand Guidelines — Clear guidance on how the identity should be used.
Whether it’s a simple identity for a new business or a more comprehensive branding project, I make sure the individual elements work together as a complete visual system.