About
Me
three decades of ideas, design and making things work.
I’m Andy Clarke, a Hampshire-based Creative Director and Senior Designer with over 30 years’ experience across branding, print, digital marketing and website design.
I’ve spent my career turning ideas into effective visual communication — from creating logos and complete brand identities to designing campaigns, websites, printed materials and social content.
But for me, good design has never simply been about making something look good. It’s about understanding the problem, finding the right idea and creating something that works.
From print to pixels — and everything in between.
I started my career when artwork really meant artwork.
Over the years I’ve seen the design industry change enormously, from traditional print production through the digital revolution and into today’s constantly evolving world of websites, social media and digital marketing.
Rather than specialising in one small part of the process, I’ve built experience across the whole creative journey.
That means I can develop the initial idea, create the visual identity, design the marketing materials, build the WordPress website and carry that same thinking through into social and digital campaigns.
Experience
Freelance Senior Designer
Clarke Creative · 2015 – Present
Working independently and alongside marketing agencies to deliver branding, websites and print and digital marketing.
Projects ranged from complete brand identities and guidelines through to brochures, advertising, packaging, signage, exhibitions and WordPress websites.
Senior Graphic Designer
Trampoline Design · 2000 – 2015
Fifteen years running a graphic design studio, working directly with clients and managing projects from initial brief and concept development through to finished, print-ready artwork.
During this period my work increasingly moved into digital, including website design, WordPress, SEO and social media.
Freelance Graphic Designer
Clarke Creative · 1999 – 2000
Working freelance with marketing companies across a wide variety of branding, advertising, print and marketing projects.
Designer / Studio Manager
Halesway Digital Marketing · 1994 – 1999
Designing marketing materials for major brands and working alongside the Creative Director across projects from initial concepts through to finished artwork.
I later became Studio Manager, responsible for the day-to-day running of a busy creative studio.
experience changes how you approach a brief.
After more than three decades in design, I’ve learnt that the first idea isn’t always the right idea — and the prettiest solution isn’t necessarily the most effective one.
I like to understand the business, the audience and what we’re actually trying to achieve before deciding what something should look like.
I’m equally comfortable discussing the bigger creative direction of a brand as I am getting into the detail of typography, retouching an image or preparing final artwork.
And I’m still learning.
Design, technology and marketing never stand still, which is one of the things I still enjoy most about what I do.
Designer by profession. Maker by nature.
Away from the Mac, I still like creating things.
You’ll often find me working on a DIY project, making something in the shed, oil painting or playing D&D. There’s something satisfying about starting with nothing more than an idea and ending up with something tangible.
Thinking about it, that’s probably why I became a designer in the first place.