The logo design on your products, your business card and your website, or adorns your storefront should draw interest & pique the curiosity of your potential customers, they should communicate ownership. They tell potential customers who you are, what type of product or service you sell, or what benefit you offer consumers, prompting them to purchase your product hopefully.

Businesses have about two seconds to convince potential customers that their products are worth considering. Logos can quickly grab viewers’ attention and communicate a company’s core values excitingly. Placing your logo on your marketing is a way to promote your brand and your brand message consistently, whether it’s in the store, in your customers’ homes or online.

Great branding is all about telling an exciting story that will influence customers’. While it’s true that logo design is only a small part of a businesses brand, its a vital element and serves as the foundation for the entire narrative on which the brand is built.

A great logo is a visually aesthetically pleasing element, and it triggers positive memories about a brand that the name of your company alone does not.