16 branding elements that are key to your success
Here is a list of 16 branding elements – they are very much like all the elements of a recipe, all necessary and if used in the right way and the correct order, can help grow your business, sell your products and increase profits, they include:
- Logo/wordmark
- Business Cards / Stationery
- All other printed materials, including Brand Guidelines, Brochures, Flyers, Exhibition Stands Etc.
- Networking (how you’re perceived)
- Social media
- The tone of voice (how you communicate)
- Your Story (why you started your business, what your values are and what you stand for)
- Image styles and application
- Colours
- Typefaces and their use
- Website, look and feel, navigation, speed, content, SEO, usage.
- Packaging
- Clothing
- PR
- PPC
- Signage
Branding is all these strategic elements that give your product or service meaning and show your customers what to expect when they use your company.
