Client:

The Augmentas Group is a highly specialised values-based organisation, providing top-level expertise to help businesses win new business, buy better and improve their supply chain, procurement and commercial activity.

Brief:

The Augmentas Group signed up for Clarke Creative’s monthly branding design package and asked us to look at their existing branding, and realine it with their target market of high profile Government organisations and Footsie 100 client. We discussed in detail how the company had evolved and come up with some keywords that they use to describe themselves, which included; Critical friend, Hard-working, Determined, Professional, Modest, Challenging, Curious, Sincere, Determined, Honest, Ethical, Innovative.

They were also really keen on informing potential clients about their three main areas of business Procurement, Tendering and Business Management.

Outcomes:

We soon realised that The Augmentas Group needed to create a branding system that allowed the separation of their three main areas of business, Procurement, Tendering and Business Management as they potentially had slightly different target audiences and problems to solve. Clarke Creative created a new group logo and three secondary logos. We created flexible branding guidelines to be used across all marketing materials, which included, Stationary, Exhibition Stands, Websites, Folder and Brochures and PowerPoint Templates.

If you are interested in finding out more about our Monthly Fixed Fee Unlimited Monthly Branding Design Package, please read more here.