Rusdene Services asked me to look at there logo and brand identity. They needed to attract more staff for there six service stations around Hampshire but with strong local competition, they were finding it increasingly difficult partly due to an outdated logo and inconsistent brand image and unresponsive website. So we created a logo and brand that would help them reach potential staff and also represent Rusdene as a great career opportunity, which was used on there new responsive website, corporate clothing and signage throughout the six service station and at head office.

We were also asked to help sell the hot food service and their amazing coffee offer. After research, we found that a large majority of customers didn’t register that the service was available due to shop location, and mainly went straight to till which was positioned nearer door. We decided to slowly inform customers of the other services on offer through forecourt signs, a cafe sign next to the entrance, coffee beans on the floor and a brighter more stylish cafe design and signage, rebranding and new corporate clothing for the cafe staff separating them from the forecourt staff. Rusdene were very happy with the design done by Clarke Creative and reported an increase in hot food and coffee sales of between 20-50%.